Introducing Prudential's "Value Range Pricing"

Why Consider Prudential Value Range Marketing™ vs. the Traditional Fixed-Price Approach?

Prudential Value Range Marketing sm creates a more comfortable process in which to sell your property. By offering it in a Prudential Value Range, you have given prospective buyers permission to open negotiations within a range where they feel comfortable. Prudential Value Range Marketing sm captures buyer interest without the need for price reductions and in less time than the average for the traditional fixed-price method. Of course, you will determine if Prudential Value Range Marketing sm fits your needs, and if you choose it, only you will determine when you are comfortable in accepting an offer.

How Do We Select the Right Prudential Value Range?

Your Prudential Real Estate Professional has been trained and certified in Prudential Value Range Marketing sm , and can assist you in identifying the correct ranges for consideration. Then, you'll discuss two questions: Does the high number of the range satisfy your needs? Is the low number of the range attractive to as many buyers as possible?

The purpose of each range's low number is to maximize buyer inquiries on your property. Once qualified buyers see it and appreciate its features, they will recognize its worth. If more than one buyer is interested, competition drives the price to the maximum that one buyer will pay. So the best-selected range is attractive to the greatest number of buyers.

Prudential Value Range Marketing sm Works Because It Attracts More Buyers at the Beginning of the Sales Process When Potential Interest Is Greatest

Increased buyer traffic increases potential competition for your property. What may at first be viewed as a low initial offer is actually a benefit of this program. This is because now all interested buyers will be known to you, understanding that you will consider their offer - and you know that you can elect to either accept or counter offers you receive. Interested buyers will recognize the true worth of your property and will compete for the opportunity to own it.

Based on our North American test markets and through information supplied by the NATIONAL ASSOCIATION OF REALTORS and the Canadian Real Estate Association, 50 value ranges have been pre-set by The Prudential Real Estate Affiliates. One range has the potential to meet your needs, yet attract the greatest number of potential buyers. The Prudential Real Estate Affiliates is the first and only real estate network to offer this revolutionary new marketing concept in North America.

Prudential Real Estate professionals are specially trained and certified in this marketing process to ensure that your property will be easily located in the Multiple Listing Service, that advertising effectiveness is maximized, and that all local area brokers understand how their buyers who see your property will benefit from this process.

Thank you for your consideration of Prudential Value Range Marketing™.